Our Story Started with a Crisis
Back in early 2017, our founder watched her neighbour lose their home after a job loss wiped out their savings in three months. That's when we realized most people don't actually know how to build an emergency fund that survives real emergencies.
We started celunovienova because traditional financial advice felt disconnected from reality. Most guidance assumes you have extra money lying around – but what about families already stretching every pound?
Since 2017, we've helped over 2,400 individuals and families build emergency funds ranging from £500 starter funds to comprehensive six-month safety nets. Each plan gets tailored to actual income, real expenses, and genuine constraints.